There’s a headline I never, ever thought I’d write. Never heard of a content audit? It’s just what you’re picturing: Someone (or several someones) goes though a live site, link-by-link, to see how much content’s there, and how good that content is. Along the way the auditor keeps track of the findings in a fabulous, detailed spreadsheet.
Thanks to my content strategy experience, hearing about a content audit opportunity brings a tiny thrill to my inner content nerd. Why?
Honest—there’s no better way to dig into a brand’s digital life and see what’s going on.