Content has finally come into its own. And no one’s happier about that than me, because content is what my business is all about.
I got my start as a writer during the dot.com era and earned my messaging chops as a road warrior content consultant to Fortune 500 and international clients. I’ve added content strategy to my experience, and this combination gives me a unique perspective on any and all content projects.
A friend to marketing and sales, I bring an editorial mindset to each project and know what it takes to work—and how important it is to laugh—in a corporate environment where pressures loom large. I’ve worked with Fortune 100 clients and small businesses, and have just enough experience to be dangerous in a whole bunch of industries (but if I had to pick, I’d say I have a fair amount of financial services, IT/software, and automotive). Thanks to my consulting experience, I can learn the nuances of any industry quickly. To see more of my background, download my resume.
I didn’t start out to be a writer in the business world. I originally wanted to bring my love of language to academia, and planned to be an Italian language and film professor. I learned to speak Italian during a semester abroad in Siena, Italy and started graduate school at the City University of New York. (The hardest interview question I ever had: Fellini or Antonioni? Contact me for my answer.) When that didn’t work out, I switched gears and built the writing career you see here.
The semester in Siena triggered a love of travel and incurable coffee addiction that remain in full effect to this day. A New York Yankees fan originally from Massachusetts (!), I finally live in New York City, where I root for my favorite team in peace.
Calum Kilgour | Slingshot Edge
Emily is an amazing analytical human who can turn verbal diarrhea into pithy copy that cuts through the noise and makes an impact.
Michael Rocco | Power School
I’ve had the pleasure of working with Emily in several message development workshops. The workshops are intense and a lot of work, but made fun and exciting by Emily and her team. They are masters of pulling out the significant details and helping craft a message that communicates the true value of your products and services. Emily in particular is very astute in assigning value to ideas making it possible for the true message to rise to the top.
Ilan Vagenshtein | Marketing, Sales Enablement & Business Development
Emily is among the best writers I had the privilege of working with, during my nearly-20 years in marketing. Not only is Emily a great pro and a wonderful writer, who knows how to capture the essence of a story and pass it to the reader in a clear and precise way, but she is also a fun person to work with.
John O’Connor | Medcases
I had the pleasure of working with Emily while I was at MedCases. She was a tremendous support to our sales and marketing efforts her flexibility to adapt to our needs was a big part of our success. I think Emily brings great ability and teamwork to the company she works for I recommend her without question.
Jeffrey Hirschberg | Writer-Director/Film Professor
Emily is one of the most astute, analytical, and strategic forward-thinking executives I have worked with in a marketing capacity — all helped with a keen creative mind and an exceptional sense of humor. Her ability to synthesize complex business needs and devise a creative win-win solution for her clients truly sets her apart from her competitors. I would not hesitate to use her services when the need arises.